Doing easily what others find difficult is talent; doing what is impossible for talent is genius.
– Henri Frederic Amiel
Aetna
Developed cooperative plan / provider advertising and direct mail campaign that increased Aetna's provider network in the first six months of the program
Project managed and proofed English and Spanish member retention campaigns
Alignment
Created ANOC & EOC templates for California & North Carolina plans
Proofed ANOC & EOC documents for California plans
Anthem Blue Cross
Developed Member Handbook & Summary of Benefits for Cal MediConnect Plan (Medicare-Medicaid Plan) in Los Angeles & Santa Clara Counties
Capital District Physician’s Health Plan
Produced turn-key “tool kit” to execute community outreach campaign
CareMore Health Plan
Produced prospect & member materials for Medicare plans for eight years
Created CareMore Care Centers member materials
Designed STARS education materials to support corporate effort
Central Health Plan
Created Medicare ABC brochure & provider newsletter articles
Updated Direct Provider and Physician Group provider manuals
CHRISTUS Health Plan
Created ANOC, EOC, SB & Benefit Highlights for four Medicare Advantage plans in Texas and New Mexico for five AEP seasons
Cigna
Proofed Medicare-required materials for HMO, PPO, DSNP and PDP plans for seven AEP seasons
Proofed direct mail open enrollment campaign for four AEP seasons
Excellus
Updated annual EOC materials for Medicare plan for six AEP seasons
Florida Blue
Provided proofing for ANOC, EOC and SB documents for three AEP seasons
Health Care Partners, A DaVita Medical Group
Developed career development handouts & presentations for employees
Created Open Enrollment broker email campaign materials
Developed physician recruitment direct mail and email campaigns
Health Net
Revamped regulatory-driven ANOC package to more member-friendly, educational format
L.A. Care Health Plan
Developed Annual Notice of Changes, Member Handbook, Summary of Benefits, Formulary and Provider / Pharmacy Directories for the Cal MediConnect Plan
Created direct mail materials to educate members and brokers on new benefits
Molina
Created direct mail member retention campaign for Medicare population
Developed Nurse Advice Line brochure
Northridge Hospital Medical Center
Created 75th anniversary brochure for Sherman Way Campus
Created 50th anniversary magazine for Roscoe Campus
PacifiCare Health Systems
Managed Medi-Cal product launch that produced the fastest-growing & largest plan in the state in six months – with over 30,000 members & 150,000+ people touched via community outreach
Santa Clara Family Health Plan
Created direct mail campaign for SCFHP Cal MediConnect Plan targeting Medi-Cal members aging into Medicare
Developed Cal MediConnect Member Handbook
Wrote articles for employee, broker and provider newsletters
Developed Cal MediConnect EOC, Welcome Letter, directory & formulary intros
Secure Horizons
Produced African American niche marketing campaign in Los Angeles & Dallas
Managed Medicare-required ANOC project for six consecutive years. Consistently completed on budget, on time with no incorrect information
St. Joseph Heritage Medical Group
Hosted launch of St Joseph’s new medical home
Thomas Arts
Project managed the development / production of SCAN Health Plan’s Benefit Highlights (22 English; 22 Spanish) & Sales Kits (25 English; 25 Spanish; 9 Korean; 9 Chinese)
Proofed 111 Cigna Evidence of Coverage documents to ensure no benefit errors
Tufts Health Plan
Developed member testimonials for website & sales materials
Created pre-sales guide, Annual Notice of Changes & Evidence of Coverage
UnitedHealth Group
Worked with Field Sales & Regulatory to create sales support tools for three years Over 135 customized sales presentations & 209 customized benefit summaries were integral in enrolling record numbers
Zing Health Plan
Completed EOC Chapter Benefit Tables for nine HMO-C-SNP and HMO-Dual plans for 2025 AEP season
Proofed 18 ANOC and 29 EOC documents for 2025 AEP season
ymarketing
Collaborated to develop ad concepts & content for Open Enrollment digital marketing campaign for UnitedHealthcare's Medicare Advantage line of business
