Lesa is a healthcare marketing consultant with over 30 years of experience partnering with health plans nationwide to develop and execute successful Medicare marketing campaigns. She specializes in strategic project management and meticulous quality assurance—navigating complex regulatory requirements while delivering results on time and on budget.

Throughout her career, Lesa has managed diverse initiatives including AEP campaigns, Medicare-required materials, member retention programs, and market expansion projects. Her strength lies in coordinating multiple stakeholders, managing aggressive timelines, and ensuring every detail meets both strategic objectives and regulatory requirements. Lesa brings exceptional organizational skills, clear communication, and deep healthcare industry knowledge to every engagement.

Before establishing her own consulting business in 1996, Lesa managed new business and market development projects for PacifiCare Health Systems and Secure Horizons and directed corporate research teams at Blue Shield of California.

She holds a Bachelor's degree in Marketing from Oklahoma State University and an MBA with an emphasis in Marketing from the University of San Diego.